the CONCEPT ?
This concept was the result of a struggle. Against those ultra-processed products for which the list of ingredients is often longer than your arm.
While industrially made cereal bars and other energy gels come out of laboratory test tubes, our recipes come to life in the ovens of our two-star chef, Yoann Conte, and in the notebook of our expert nutritionist, Benoit Nave.
DESIGNED FOR YOUR WELL-BEING!
Our Baouw recipes are raw, natural and delicious. They have been designed so that you can say goodbye, once and for all, to sluggishness, stomach aches, empty calories and snacking.
But also to say hello to health, adventure and performance! If you're a bon vivant sportsman too, who loves the great outdoors as much as good food, and who respects your body and the planet, then you've come to the right place!
CONCRETELY, 100% NATURAL ENERGY BARS, GELS AND COMPOTS, WHAT DO IT MEAN?
When you look at the reverse side of the packaging of your Baouw, you won't come face to face with a 30-line long list of ingredients! You won't have to struggle to pronounce ingredients made up of 10 digits and 5 syllables that sound like something out of a futuristic laboratory! You'll be amazed by the simplicity of our delicious recipes. You'll recognise all our foods: simple, found in their raw state in nature or at the market, from your local producer, and perfectly matched by our two-starred chef, Yoann Conte, and our expert nutritionist, Benoit Nave!
"THE SHORTER THE LIST OF INGREDIENTS, THE BETTER"
SIX REASONS WHY BAOUW IS MADE FOR YOU...
NO MORE ENERGY DIPS!
With our energy bars and compotes you can avoid the notorious hypo from low blood sugar... You know, that backlash feeling that hits you on the back of the head without warning, when you are out on a trail, on a bike ride, or on a hike. Why is this? There are two reasons:
- D’abord, car nous avons misé sur la source de sucres la plus naturelle qui soit : celle des fruits.
- Secondly, because we reject all the industrial processes that lead to the refining and ultra-processing of raw foods. Those processes ruin the intrinsic quality of the foods and send your blood sugar on a rollercoaster ride.
NO MORE TUMMY ACHE!
And welcome to a happy tum throughout your races and training sessions! Yes, we assure you: you can do sport without digestive problems! We make sure our energy bars and compotes are ultra-easy to digest. This is what has led us to choose recipes that are dairy-, grain-, hard fibre- and gluten-free.
NO MORE EMPTY CALORIES!
What is most important to us is the intrinsic quality of the foods we use. What does this mean? The more a food is processed, the more it loses its natural virtues. This is where the know-how of our expert nutritionist comes in. He selects raw foods based on their wealth of micronutrients and antioxidants, and we then process them as little as possible so that they stay little bombs full of things that are good for your body and your health. This careful selection also allows us to maintain the nutritional balance of our products, using carbohydrates - but not only - as a source of energy: lipids and proteins, which are fundamental, are of course included in all our recipes.
NO MORE GRAZING!
Our bars and compotes are designed for physical exertion, but also as healthy snacks. When it’s time for a snack or when you're feeling peckish, they're the tasty answer to that hunger that tickles your tummy. Their great qualities mean our recipes fill you up instantly, stopping you from grazing, just like you promised yourself you'd do when you made your last New Year's resolutions.
HELLO HEALTH AND WELL-BEING!
Our concept focuses on pleasure and performance of sporting activities in the short-term. But it also protects your health in the long run. That's why we're fighting these ultra-processed gels which, over time, can damage your key organ, the one at the base of your entire immune system, your body's energy powerhouse: the intestine. We don't want to see you just enjoying an outing or succeeding in a race, we want to see you smiling for years to come!
Hello Taste!
Do you think a raw, natural product can't be tasty? Well, why not take a tour of the kitchens of our chef, Yoann Conte? Yes, our products are designed by a real chef. He even has a chef's hat and stars on his apron. That's why our recipes are so out of the ordinary. Being able to marry flavours and combine foods so that they explode with deliciousness is a rare talent that Yoann, by co-creating Baouw, has turned into a profession and a promise!
« IN A WAY, CREATING BAOUW WAS TO SOME EXTENT MY MID-LIFE CRISIS! »
« For a long time, I worked in marketing development for major agri-food groups in the Paris region. I was helping to fuel a circuit that ran counter to my values.
I had just one obsession: to found a nutrition brand in Annecy that would respect nature, producers and people's health.” In April 2017, we went for it. »
“THE FIRST RECIPE: WHAT WE THOUGHT WERE THE INGREDIENTS FOR SUCCESS"
"I wanted to combine something healthy in terms of respect for the body and nature. Something gourmet, with surprising recipes that would be out of the ordinary. Something practical, with products that would be easy to open and carry. Something shared, that would bring enthusiasts together on a common playing field and shared values"!
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The Club Baouw newsletter
Previews and private sales
Exclusive discounts and unique offers every month
A win-win sponsorship system
Advice tailored to your objectives from our experts