COOKIE POLICY
1. PURPOSE AND SCOPE
You are informed that, when you visit our website, cookies may be installed on your equipment (desktop or laptop computer, tablet or smartphone). The purpose of this policy is to inform you of the essential elements relating to the way in which we use these cookies, the objectives of their use and to inform you of your rights in this respect.
2. WHAT IS A COOKIE?
Cookies are small text files that are stored on and/or read from an Internet user's terminal when visiting a website or mobile application. They are used by the site to send information to the browser software. Throughout its period of validity, a cookie enables its sender to recognise the terminal each time it accesses content containing cookies from the same sender. Only the sender of a cookie can read or modify the information contained in it.
3. PURPOSES OF THE COOKIES USED
Les cookies que nous utilisons peuvent être regroupés en trois catégories :
1. Essential or technical cookies
Les cookies essentiels ou techniques sont les cookies dont la finalité exclusive est de permettre ou faciliter la communication par voie électronique, ou ceux strictement nécessaires à la fourniture d’un service de communication en ligne à la demande expresse de l’utilisateur. Ces cookies permettent notamment :
- De conserver le choix exprimé par l’utilisateur sur le dépôt de traceurs
- De s’authentifier auprès d’un service
- D'adapter la présentation du site aux préférences d'affichage du terminal
- De mémoriser des informations relatives au contenu d’un panier d’achats, ou encore aux formulaires que l'utilisateur a rempli sur le site
- D'offrir à l'utilisateur un accès à son compte.
2. Les cookies de mesure d'audience (Google Analytics)
Audience measurement cookies are used to obtain information about web user browsing (examples of purposes: measuring performance, detecting browsing problems, optimising technical performance or ergonomics, estimating server power requirements, analysing content consulted, etc.).
3. Les cookies publicitaires (Meta Pixel & Google Ads)
Advertising cookies are linked to targeted advertising, i.e. the observation of users' browsing habits, making it possible to create a specific profile in order to show ads that correspond to their profile.
Récapitulatif
| Fournisseur | Finalité | Durée de conservation | Type |
| Baouw Outdoor Organic Nutrition | Maintenir la session utilisateur, le panier et le fonctionnement normal du site | Session | HTTP |
| Google Analytics | Mesurer l’audience et analyser l’utilisation du site | 13 mois (FR) | HTTP |
| Google Ads | Publicité ciblée et suivi des conversions | 13 mois (FR) | HTTP |
| Meta (Facebook/Instagram) | Publicité ciblée et suivi des conversions | 3 mois | HTTP |
4. THIRD-PARTY COOKIES
Our website may also contain third-party cookies. We ensure that these cookies are properly managed by third-party services, but we cannot be held responsible for them.
Nous travaillons uniquement avec Google et Meta pour l’analyse d’audience et la publicité ciblée.
Pour en savoir plus :
- Politique de confidentialité Google : policies.google.com/privacy
- Politique de confidentialité Meta : www.facebook.com/privacy/policy
5. RETENTION TIME
We comply with the CNIL's requirements on data retention periods. Technical or essential cookies are kept for the time required to provide and operate the service. The lifetime of audience measurement cookies does not exceed 13 months. The information collected via these tracking cookies is kept for 25 months. Other cookies are kept for as long as is reasonably necessary for the purposes for which they are used. The validity of the consent granted will not exceed 13 months.
6. CONSENT AND EXEMPTION
According to CNIL guidelines, a distinction must be made between cookies that require prior consent and those that fall under the exemption rule. Cookies that require your prior consent are advertising cookies. Technical cookies and those relating to audience measurement are covered by the exemption rule. With regard to audience measurement cookies that may process personal data, you may exercise your right to object. We use a Consent Management Platform ("CMP") to collect consent and manage the right to object. Using this tool, you can easily manage the activation or deactivation of our cookies, with the exception of technical cookies which are and remain necessary for the proper functioning of our services.
7. CONTACT US
If you have any questions, please contact our Data Protection Officer (see our data protection policy). For more general information on the protection of personal data, please consult the CNIL website at www.cnil.fr.
8. REVIEW
In the event of regulatory changes or recommendations from the CNIL, we reserve the right to modify this policy. You will be notified of any new policy before it comes into force.