Baouw BECOMES THE OFFICIAL SUPPLIER
OF THE UCI CYCLING WORLD CHAMPIONSHIPS 2027!
A TRUST THAT IS EARNED!
The UCI Cycling World Championships 2027 will bring together over 13,000 athletes representing 130 nations, competing for 289 world titles across 16 competition sites, including 15 in Haute-Savoie. An event of unprecedented scale in the history of cycling.
For an event of this magnitude, the organizing committee has chosen Baouw as the Official Supplier, exclusively in the sports nutrition sector. A recognition of the quality of our healthy and high-performance recipes.
"Becoming the Official Supplier of the UCI Cycling World Championships 2027 is an immense pride for our brand. It is a wonderful opportunity to showcase our expertise in healthy and natural nutrition to the largest audience, both amateurs and elite athletes." Gilles Galoux, CEO and co-founder of Baouw
THE LARGEST CYCLING EVENT IN HISTORY
- 20 UCI World Championships, over 13 days of competition
- More than 13,000 athletes, elites and amateurs
- From 130 nations
- 16 competition sites, including 15 in Haute-Savoie
- Approximately 2 million spectators expected
Road, MTB, BMX, track, para cycling, gravel, indoor cycling: a single event to celebrate all cycling disciplines, from the shores of Lake Annecy to the peaks of the Grand Massif, passing through the Mont-Blanc region.
A ROOTING THAT IS CLOSE TO OUR HEART
Baouw was born and raised in Haute-Savoie. And it is precisely in this territory, the one we have been training in forever, that these World Championships will take place.
The organizing committee is also based here, just a few meters from our offices. A proximity that gives full meaning to this partnership: beyond performance, we share the same values of self-overcoming, cohesion, and respect that have always been at the heart of the Baouw project.
OUR COMMITMENTS FOR THE WORLD CHAMPIONSHIPS
Becoming an Official Supplier of an event of this magnitude means one thing for us: to live up to it! Specifically, this involves three commitments that we uphold for this event as well as for each of our partnerships:
- Performance: recipes designed to endure, without fatigue or digestive discomfort, regardless of the level.
- Naturalness: nothing industrial, we cook with real foods, as raw as possible and of high nutritional quality.
- Gourmet: recipes crafted by Yoann Conte, a Michelin-starred chef, to never become tiresome, even after several hours of effort.
Together, let's build a more natural and sustainable approach to performance!
