A native of Moûtiers, Benjamin Roubiol is blazing a trail between a passion for the mountains and top-level performance. World champion in 2023, he embodies a generation of demanding, committed athletes. A Baouw partner since 2023, he actively contributes to the development of our Pro Series range.

"I particularly appreciate Baouw's commitment to cooking with natural ingredients. Baouw stands out for the fine taste of its products and its human commitment.